The 7 Engines of a 20-Hour Firm
A simpler, cleaner way to run your accounting firm ... without working more.
Most accountants think their problems are marketing… or staffing… or systems.
But the real issue is almost always the same:
One of your business engines is misfiring.
When an engine breaks, you compensate with longer hours, more effort, or more complexity.
When all seven engines run cleanly, your firm becomes:
simpler
more profitable
easier to manage
far less chaotic
and able to run in 20 hours per week
These are the 7 Engines inside the 20-Hour Firm OS.
How It Works
Every accountant begins with the 20-Hour Firm Roadmap ... a 30-minute strategic diagnostic that maps your 7 Engines and identifies your biggest time leaks.
The Roadmap determines which advisory tier fits your goals, capacity, and firm structure.
There is no application form.
No sales call.
No pressure.
Just clarity → then recommendation → then decision.
Engine 1... The Focus Engine
Clarity · Time · Capacity · Boundaries · Decision-making
Your calendar is the blueprint for your business.
If it’s chaotic, everything else will be too.
The Focus Engine ensures you:
reclaim hours
simplify your workload
make faster decisions
remove low-value tasks
regain control of your time
This is where the 20-hour week starts ... not with better time management, but with better business design.
Engine 2... The Offer Engine
Positioning · Pricing · Scope · Packaging
Your offer determines:
who you attract
how much time clients take
your margin
your workload
your team stress
Most accountants have an offer problem, not a pricing problem.
The Offer Engine gives you:
clean service boundaries
simple packages
profitable pricing
clear client fit
When your offer is simple, your business becomes simple.
Engine 3... The Lead Engine
Predictable lead flow without content, referrals, or burnout.
You do not need to post on social media every day.
You don’t need a complex funnel.
You don’t need a marketing degree.
You need a lead system that:
runs quietly
produces predictable enquiries
doesn’t rely on you
simplifies the buying process
The Lead Engine gives your firm demand ... without demanding more from you.
Engine 4... The Conversion Engine
Turning warm leads and open proposals into revenue ... without chasing.
Most firms don’t need more leads.
They need better follow-up.
Your revenue is sitting in:
ghosted proposals
warm enquiries
past clients
half-finished conversations
forgotten opportunities
The Conversion Engine recovers profit you’re already sitting on.
It makes your sales process clean, efficient, and almost effortless.
Engine 5... The Retention Engine
Delivery · Client experience · Upgrades · Margin · Scope control
Retention is where accountants win or lose their hours.
When retention is strong:
great clients stay
good clients upgrade
unprofitable clients leave
your margin grows
your delivery gets easier
This engine includes:
client communication
onboarding
delivery rhythm
scope control
proactive advisory moments
Retention protects your time ... and your profit.
Engine 6... The Scale Engine
Systems · Delegation · Workflow · Automation
Scale doesn’t mean “more.”
It means less of you.
The Scale Engine ensures:
the business runs cleanly
the team knows what to do
workflows are simple
automation removes admin
delivery doesn’t depend on the founder
This is where your firm becomes operationally efficient ... and less dependent on you.
Engine 7... The Freedom Engine
The 20-hour lifestyle · Personal boundaries · Optionality · Time leverage
This is the engine most accountants never activate.
Freedom isn’t a holiday.
It’s the ability to:
choose your hours
work without chaos
have space to think
make clean decisions
run a business that supports your life
The Freedom Engine ties all other engines together and ensures your business stays light, simple, and aligned.
This is where the 20-Hour Firm becomes real.
Free Resources
View the latest posts about marketing strategy and mindset to propell your business forward.
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
Which Engine Is Holding You Back?
Most accountants have two engines that work, two that wobble, and three that silently steal their time.
The fastest way to identify your gaps is through the 20-Hour Firm Roadmap ... a 30-minute strategic diagnostic that maps all seven engines.
Y
ou’ll walk away with:
clarity
direction
the next steps
and the right advisory tier for your business
STILL NOT SURE?
Frequently Asked Questions
Question 1: Do you offer done-for-you services?
No. The 20-Hour Firm Method is advisory-driven. You will make decisions; your team or systems will implement them.
Question 2: What if I want to join without doing the Roadmap?
The Roadmap is required. It ensures the right fit and the right tier ... without guesswork.
Question 3: Do I need to join the highest tier to get results?
Not at all. Most accountants start in the Mastermind tier and see dramatic improvements quickly.
Question 4: I’m overwhelmed. Do I have time for this?
If you’re overwhelmed, this is exactly the model designed for you. The structure reduces complexity ... it doesn’t add to it.
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