ATTENTION ACCOUNTING FIRM OWNERS:
If your firm still can’t survive a week without you, this $9 book shows you exactly why, and how to finally build one that can.
THE 20 HOUR FIRM
The method accounting firm owners use to stop being the bottleneck in their own business, protect their time, and finally build a firm that runs without them.
Most firm owners don’t need another system.
They need to stop being the reason their business can’t run without them.
This book gives you the method… the shift in how you see your firm, and the Seven Engine Diagnostic that shows you exactly which part is creating the drag, so you know what to redesign first.
Be honest… how much of this sounds like your firm?
You started the week with a plan, and by Tuesday you’re back answering questions the team should own.
Clients still ask for you by name, even for things anyone on your team could handle.
Revenue keeps growing, but your hours never seem to shrink to match it.
You’ve hired, delegated, built processes… and somehow everything still finds its way back to you.
A real holiday means a mountain of decisions waiting when you return, so you check in anyway.
You know exactly what needs fixing in the firm, you just never get the uninterrupted hour to fix it.
Every “quick question” costs you the twenty minutes it takes to get your focus back.
You’ve read the books, tried the planners, hired the coach… none of it touched the actual problem.
Even on a good month, the firm still feels like it’s running you more than you’re running it.
If that list felt uncomfortably accurate, more hours or more discipline won’t fix it.
Knowing exactly which part of your firm is creating the drag will.
This book gives you that answer.
My new book, The 20 Hour Firm, walks you through the Seven Engine Diagnostic … the exact framework I use with accounting firm owners to find out why their firm still needs them so much, and what to build instead.
Every accounting firm runs on seven engines: Focus, Offer, Lead, Conversion, Delivery, Retention and Scale.
When a firm feels heavy, one engine is usually quietly making all the others work harder. Once you know which one, you finally know where to start.
Here’s What Your Firm Looks Like After You Read This Book:
You know exactly which engine is creating the most drag in your firm right now, not a feeling, an actual answer.
Your team start making decisions without checking with you first, because the business finally has clear rules instead of relying on your memory.
A real holiday stops feeling like a risk, because the firm keeps running while you’re gone.
You stop solving the same problem for the fifth time and start building the system that makes it stop happening.
Growth finally creates more choices instead of more obligations.
Client interruptions drop, because the questions that used to land on your desk now have an answer built into the business.
You spend your mornings improving the firm instead of constantly rescuing it.
Revenue keeps growing, and for the first time your hours don’t have to grow with it.
You finally believe the firm could survive a few weeks without you, because you’ve tested it.
When you fix the right engine first…
everything in your firm gets lighter.
Growth Doesn’t Have to Cost You Your Life
Most firm owners believe growing the practice means:
taking on more clients,
working longer days,
squeezing more into an already full week,
hiring before they’re ready, or
sacrificing their own time to keep pace.
That model has a ceiling built into it. Eventually the firm hits capacity long before the owner hits their goals.
Here’s what the diagnostic shows instead:
Growth comes from strengthening the one engine that’s holding everything else back, not from carrying more of everything yourself.
When that engine gets fixed:
Each hour becomes more profitable.
Each client becomes easier to serve.
Each day feels lighter, not heavier.
The firm grows without the owner disappearing into it.
This book shows you how to find that engine first, before you add more staff, more software, or more hours to the week.
Hi! My name is Alycia Edgar
I was an accountant.
I know what it feels like when the business looks fine from the outside and feels like carrying the whole thing on your back every single day. Clients who only wanted to deal with me. A team that asked before doing almost anything. A calendar that filled itself with other people’s priorities before I’d even opened my laptop.
Years ago I was riding a scooter down a market road in Thailand and blacked out. Dizzy, shaking, genuinely thought it was my heart. It wasn’t. It was burnout, the slow quiet kind that builds for years before it’s loud enough to notice.
I
kept going anyway. Months later I was sailing from Thailand to Indonesia with no internet for weeks, and that’s when the real emergency showed up: the business couldn’t survive without me.
I redesigned everything after that. Not by working harder. By finding which part of the business was actually the reason it couldn’t run without me, and fixing that first.
That’s the Seven Engine Diagnostic. Not theory. The actual method.
I’m Australian, currently travelling Europe in a motorhome with my partner Dave and our dog Leo, working about 20 hours a week.
That’s what a firm looks like once the right engine gets fixed.
The Seven Engine Diagnostic starts with three questions.
Most advice skips the first one. That’s usually why it doesn’t stick.
Question 1 … Which engine is actually costing you the most?
Not the loudest complaint. The one quietly making every other part of the firm harder. Get clear on that first and everything else gets easier to prioritise.
Question 2 … What would fixing it actually look like?
Not a vague goal like “better delivery” or “more leads.” A specific, buildable change to the one engine that’s dragging on everything else.
Question 3 … How do you install it so it doesn’t need you again?
Most firm owners skip this part. They fix the symptom once and it creeps back within a month, because the fix lived in their head instead of in the business.
You've probably already tried to use AI to fix this.
Asked ChatGPT or Claude to build you a plan, a system, an org chart. It gave you something. Tidy. Logical. Completely disconnected from which part of your actual firm is causing the problem.
It doesn’t know that your Delivery Engine is the one creating every fire, or that your Offer Engine is the reason every client feels like an exception. Every time you open it, you’re starting from scratch, because it never actually diagnosed anything.
The Seven Engine Diagnostic finds the real cause first. Once you know which engine is dragging on the rest, the fix stops being a guess.
Inside The 20 Hour Firm, You’ll Learn:
1. The Seven Engine Diagnostic
The framework that shows you exactly which part of your firm is creating the most drag right now, not a guess, an actual answer.
2. Why Busy Was Never Proof of Success
How to tell the difference between a firm that’s genuinely growing and one that’s just getting better at absorbing your time.
3. How to Stop Solving the Same Problem Twice
The shift from firefighting every question yourself to building the system that answers it permanently.
4. How to Protect Your Capacity Before You Chase More Revenue
Why the owners with the calmest firms aren’t working fewer hours by accident. They built it in.
5. The One-Engine-at-a-Time Method
How to fix your firm without overhauling everything at once, and why that’s the only version that actually sticks.
This book gives you the practical, real-world diagnostic you’ve been missing…
so you can finally find out why your firm still needs you, and build one that doesn’t.
INTRODUCING...
THE 20 HOUR FIRM
THE $9USD BOOK
The book and diagnostic accounting firm owners use to redesign the parts of their firm creating the most drag, without adding more staff, more software, or more hours.
14 Day No-Questions Money Back Guarantee
Why This $9 Book Is the Smartest Move You’ll Make Today...
Because right now, your biggest cost isn’t money.
It’s the hours you’re losing every week to decisions, questions and fires that shouldn’t need you at all.
Firm owners don’t stay stuck because they lack skill.
They stay stuck because their best hours go to:
approving things the team should already know how to do
answering the same question for the fifth time
being the only person who can make the call
client conversations that could have gone to anyone else
rescuing work instead of improving the firm
This book fixes the part of the problem underneath all of it.
For $9, you get:
A diagnostic that shows you exactly which engine is costing you the most
A framework for fixing that engine without adding more staff or software
A clearer answer to why growth keeps creating more work instead of more freedom
The starting point for a firm that can actually run without you, tested, not hoped for
No fluff.
No busywork.
Just the diagnosis most firm owners have never actually run on their own business.
If you’re tired of carrying everything, this is the smartest $9 you’ll spend all year.
Get the book and start today.
Get the Book for Just $9
You don’t need another course.
You don’t need more hours in the day.
You don’t need to hire your way out of this.
You need to know which engine is actually the problem, and a way to fix it that sticks.
The 20 Hour Firm gives you the diagnostic accounting firm owners rely on to stop guessing and start fixing the right thing first.
It’s practical.
It’s specific.
And it’s only $9.
Get the book now and start your diagnosis today.
14 Day No-Questions Money Back Guarantee
What Happens When You Don’t Take Action?
Nothing changes.
You keep being the one every decision comes back to.
The engine that’s quietly dragging on everything else keeps dragging on everything else, because nobody ever found it.
Your team keeps asking instead of deciding, because the business never gave them a rule to work from.
Revenue keeps growing, and your hours grow right alongside it.
This is the pattern: more effort, same dependency, deeper exhaustion.
When the actual constraint never gets found, it keeps running your week for you.
But once you know which engine to fix, everything downstream gets lighter: your time, your team, your capacity, your growth.
If you want next year to look different, you need the diagnosis, not more hours.
Get the book for $9 and find out which engine is actually costing you.
TRY IT OUT RISK FREE
NOW I KNOW WE MAY NOT KNOW EACH OTHER VERY WELL BUT I WANT YOU TO BE 100% SATISFIED
How it works
If for any reason you don’t find the value you expected from this book, just shoot me an email, and I’ll refund your $9 … no questions asked.
This is a no-risk, all-reward opportunity to find out exactly what’s holding your firm back.
INTRODUCING...
THE 20 HOUR FIRM
THE $9 BOOK
The book and diagnostic accounting firm owners use to redesign the parts of their firm creating the most drag, without adding more staff, more software, or more hours.
14 Day No-Questions Money Back Guarantee
TESTIMONIALS
What Others Are Saying
About My Tools
“Clarity I didn’t know I was missing.”
“Business Dashboard HQ is the most useful Trello™ system I’ve ever seen. I used to waste so much time digging through emails and trying to stay organised. Now everything lives in one place, and I can customise it to how I work. It’s taken the guesswork out of staying on top of my business so I can focus on my clients.”
Katherine
“The first system I didn’t abandon after two weeks.”
“I love systems, but nothing ever stayed organised. I was logging into half a dozen tools, losing links, and stopping after a couple of weeks. This dashboard changed everything. It’s intuitive, easy to navigate, and finally puts all my essential business info in one place — goals, financials, everything. It truly feels like the headquarters of my business.”
Greta
“The HQ My Business Always Needed.”
“I went from scattered boards and lost files to one connected HQ for my whole business. It’s logical, easy to use, and saves me massive amounts of time.”
Robyn
Your Diagnostic Starts Here for Just $9
You don’t need to overhaul your entire firm.
You don’t need a new tech stack.
And you definitely don’t need to work longer hours.
You need a clear answer to which engine is actually holding your firm back… in the real world of an accounting practice, with deadlines, client demands, and constant moving parts.
That answer is inside this book.
The 20 Hour Firm gives you the exact diagnostic accounting firm owners use to stop guessing, find the real constraint, and finally build a firm that doesn’t need them every hour of every day.
It’s practical.
It’s specific.
It works, even during tax season, VAT/BAS, and the busiest months of the year.
This is the first step toward a firm that feels lighter and easier to run.
Your diagnostic starts here.
Get your copy for $9 and begin today.
THE 20 HOUR FIRM
THE $9 BOOK
The book and diagnostic accounting firm owners use to redesign the parts of their firm creating the most drag, without adding more staff, more software, or more hours.
14 Day No-Questions Money Back Guarantee
What happens next?
The moment you grab your copy, here’s what happens:
1. Instant Access
You’ll receive the book straight away so you can start reading within minutes.
2. A Diagnostic to Run
Open to Chapter 7 and you’ll have the full Seven Engine Diagnostic in front of you, ready to score against your own firm.
3. Immediate Clarity
Within the first ten minutes, you’ll know which engine is actually creating the most drag, not a guess, an answer.
4. A Starting Point, Not a To-Do List
You’ll know exactly which one thing to fix first, instead of a list of fifty things you’ll never get to.
5. A Firm That Needs You Less
This is the beginning of a firm that runs without depending on you for every decision, every question, every fire.
Your diagnostic starts the moment you open the book.
Get your copy for $9 and begin today.
What You See Is What You Get
No filler.
No fluff.
No theory you’ll never use.
Just a practical diagnostic you can run today and act on tomorrow.
Here’s exactly what you’re getting:
A clear framework for finding out which engine is holding your firm back
Real-world diagnosis built for the reality of running an accounting practice
A way to prioritise the one fix that actually matters, instead of guessing
Language and rules your team can actually use, not just you
A calmer, clearer starting point for the way you run your firm
No endless worksheets.
No guru speak.
Just the diagnostic accounting firm owners have been missing … for $9.
THE 20 HOUR FIRM
THE $9 BOOK
The book and diagnostic accounting firm owners use to redesign the parts of their firm creating the most drag, without adding more staff, more software, or more hours.
14 Day No-Questions Money Back Guarantee
COPYRIGHT © 2026 Alyciaedgar.com ·Australia | All Rights Reserved
Terms & Conditions