The Operating System for Accountants Who Want a 20-Hour Firm.
Run your firm with cleaner decisions, fewer demands, and built-in time leverage... without adding more work.
Most accounting firms don’t have a marketing problem ... they have an overwhelm problem.
Your firm has grown… but so has the complexity.
Too many services.
Too many client demands.
Too many hours.
Too many decisions.
Revenue is up ... but your time is down.
The more the firm grows, the more you get pulled into the weeds.
The truth?
Your business isn’t broken ... it’s just noisy.
The solution isn’t “more.” It’s less, done better.
And that starts with seeing your firm through a cleaner lens.
The issue isn't growth
It's operating without a system
What the 20HourOS Already Runs for You
Every accounting firm runs on the same underlying systems —
even if you’ve never named them.
Focus.
Offers.
Leads.
Delivery.
Retention.
Scale.
Time.
When these systems live in your head, the firm feels heavy.
When they live inside an operating system, the firm runs without you.
That’s the difference between effort and leverage.
Inside the 20HourOS, these systems are already handled:
The Focus Engine
Your priorities, boundaries, capacity, and daily decisions are contained... not constantly renegotiated.
The Offer Engine
Your positioning, packages, pricing, and scope are stabilised so over-delivery stops being the default.
The Lead Engine
Demand is created without relying on constant content, referrals, or manual follow-up.
The Conversion Engine
Warm leads and proposals convert cleanly without chasing or pressure.
The Retention Engine
Delivery, client experience, and upgrades protect margin and reduce churn by design.
The Scale Engine
Systems, workflows, delegation, and automation replace manual effort as the firm grows.
The Freedom Engine
Time leverage, boundaries, and optionality are built into the model... not left to willpower.
You don’t “work on” these engines.
You don’t optimise them one by one.
They run because the operating system runs.
The 20HourOS Is Where Your Firm Actually Runs
Most firm owners don’t need more advice.
They need fewer decisions living in their head.
The 20HourOS is not a program you “go through”.
It’s the operating environment your firm runs inside... day to day.
Instead of relying on motivation, memory, or discipline, the OS gives your firm a default way of operating.
That’s what removes the weight.
Inside the 20HourOS:
Daily decisions are already framed - You’re not constantly asking “what should I be working on?” - the OS tells you.
Boundaries are baked into the system - Capacity, scope, priorities, and time limits are designed in, not negotiated every week.
Clarity becomes the default state - You stop recalibrating everything manually because the structure holds it for you.
Your firm stops depending on you - Decisions move out of your head and into a repeatable operating model.
There is no curriculum to complete.
No modules to “catch up on”.
No content overload.
You don’t learn the system.
You operate inside it.
That’s how firms move toward a 20-hour week... without relying on willpower.
Start with clarity.
Start with the 20-Hour Firm Roadmap.
The Roadmap is a 30-minute strategic diagnostic that maps your 7 Engines, uncovers your biggest time leaks, and shows you the real reason your firm feels heavier than it should.
This is not a coaching call.
It’s a clarity tool ... designed to reveal exactly what needs to change for your business to run in 20 hours per week.
The Roadmap is also the only entry point into all advisory tiers.
If we’re a fit, I’ll recommend the level of strategic access that aligns with your goals.
Free Resources
View the latest posts about marketing strategy and mindset to propell your business forward.
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
The hardest skill you need to master to hit 6 figures
You want something deeper, wiser, more aligned, and truly sustainable to support you as you spread your wings + soar to greater heights in your
I’m Alycia Edgar - former accountant turned business strategist.
I spent years watching firm owners do everything “right” on paper…
growing revenue, adding services, hiring support...
only to feel more stretched, more responsible, and more essential than ever.
The problem was never effort.
It was operating without a system.
That’s why everything I do today is built around one thing:
the 20HourOS.
I no longer work with firm owners through scattered advice, one-off strategies, or tiered access to my time.
Every firm I work with starts inside the same operating system... because that’s where real change actually holds.
The OS is where decisions move out of your head.
Where boundaries stop being optional.
And where the firm can finally run without you being the constant bottleneck.
Some firm owners choose to accelerate further once they’re operating inside the system.
Those opportunities only exist after the OS is in place.
Because without it, nothing else works.
Some love words from previous clients
Before joining the Market Less Book More program it took a lot of effort to get in touch with right accounting clients. All I seem to attract were clients not interested in my full offer, they were only interested in plain compliance work at the lowest price point. Not the clients I was looking for. With Alycia's as a very supportive guide and following this program I was able to focus my advertising campaigns and attract the clients that energize me.
JEFFREY DENNISEN
CPA, CA, CIA
(BC, CANADA)
I've always been focused on lead generation, but when i0S14 hit, my lead generation efforts went down the toilet!!! With Alycia's super simple approach to generating new leads on autopilot, I was able to achieve my lead generation goals and get the right type of prospects into my world.
NIKKI CLARK
Founder CEO
Join the 20-Hour Firm Movement
A simpler firm.
Cleaner decisions.
More time back.
Not through hustle.
Not through better discipline.
But by operating from a system that holds the weight for you.
The 20HourOS is where firm owners stop reacting... and start running their business with intention, boundaries, and leverage built in.
You don’t need another plan.
You don’t need more advice.
