How Accounting Firm Owners Stop Working 60-Hour Weeks Without Losing Revenue
Join a community of accounting firm owners using the 7-Engine Framework to remove themselves as the bottleneck... without adding staff, hours, or complexity.
Sound Familiar?
You're good at what you do.
You've built something real. The clients trust you. The revenue is there. The team knows what they're doing.
And somehow you're still the last one to leave on a Friday.
Every decision still lands on your desk. Every grey area comes back to you. The proposals, the pricing calls, the client conversations that need a careful hand... all of you.
The firm grew. The hours grew with it. And at some point the week stopped being yours.
The firm routes everything through you because there's no system catching it. That shows up every day in the proposals you're rewriting at 9pm, the questions your team asks that you've answered a hundred times, and the marketing that never quite gets done because there's always something more urgent.
The hours don't come down by working harder or hiring faster. They come down when the dependency does.
Most firm owners know something needs to change.
They've known for a while.
But the firm keeps running, the revenue keeps coming, and the discomfort stays just manageable enough to ignore.
Until it isn't.
Another year of 60-hour weeks isn't just exhausting. It's expensive. Every hour you spend doing work that a system should be doing is an hour you're not spending on the decisions that actually move the firm forward. Every question that routes back to you because there's no process to catch it is a small withdrawal from a tank that doesn't refill as fast as it used to.
The invisible cost isn't dramatic. It's just constant.
And the firms that figure this out early... they're the ones that look effortless from the outside. Clean client list. Predictable revenue. An owner who actually takes holidays without their phone going off.
That's what a 20-hour firm looks like. From the inside.
What the firm looks like when it works
Friday afternoon. You finish at 3pm.
The work is done. Nothing is waiting for you to weigh in on. Your team handled the week. The clients got what they needed. The questions that used to route back to you... didn't.
You took Tuesday morning off. Just because you could.
The pipeline isn't empty. You're not chasing anyone. A lead came in Monday from the book funnel. They already understand how you work before you've spoken to them.
A client upgraded their service last month. You didn't have to pitch it. They asked. Another one referred someone in their network. Both happened while you were doing other things.
Your week has a shape to it now. You know what Monday looks like before it starts. You know what you're doing at 2pm on Thursday and what you're not doing.
The firm runs. Quietly. Without you holding it together by hand.
That's what happens when the right engines are running.
It doesn't happen all at once. It happens one engine at a time. Which engine goes first depends on your firm... and that's exactly what the Engine Diagnostic finds out.
Every accounting firm runs on 7 engines.
Focus. Offer. Lead. Conversion. Delivery. Retention. Scale.
When one engine is broken, everything routes back to you. You become the fix for every gap in the system... whether you want to be or not.
The 20-Hour Firm starts with diagnosis. Which engine is broken? Fix that one first. Install the system. Remove yourself from that function. Move to the next.
Do that across all seven and the 20-hour week stops being a goal... and starts being how the firm actually operates.
Hi! I'm Alycia Edgar.
Former accountant.
I left accounting. Then spent a decade figuring out why firm owners can't step away from their own firms. Turns out it was the same reason I couldn't.
I built a marketing agency after leaving the profession, watched it collapse during COVID, and rebuilt from scratch using systems instead of effort.
I now run my business from a motorhome travelling Europe with my partner Dave and our cavoodle Leo. 20 hours a week.
Everything inside The 20-Hour Firm comes from the systems I actually run. The 7 engines framework, the AI tools, the operating model... none of it is theory.
The system works. I'm living it. And I built it for you.
Once I found that, everything changed.....
In just 12 days, I added 700 leads at $1.81 each.
Since then, I’ve generated 4,893 leads from two campaigns.
3.02% of those leads converted (industry average = 1%).
💸 And for every $1 I spent, I made $1.70 back.
This isn’t about becoming a marketer.
It’s about installing a system that works even when you don’t feel like showing up
I’m here to help you stop guessing and start generating leads with a system that actually runs.
Because when you don’t have a consistent flow of leads, everything feels harder.
But once your marketing works in the background? You can finally grow without burning out to do it.
Oh... and I run my entire business from a motorhome travelling Europe with my partner Dave and our cavoodle Leo.
No team. No office. No fixed hours.
You’ve been sold the long game.
Post more. Engage more. “Be consistent.”
Maybe even drag yourself to that awkward 7am networking breakfast.
Sure.. those things can work… eventually.
But if you’re here to grow a business, not just a personal brand, you need more than visibility.
You need a system that brings in clients without you being “on” all the time.
That’s what this is.
You don’t need more hustle.
You need infrastructure... a strategic lead engine that runs in the background, while you focus on delivery, team, or time off.
This is what a month inside The 20-Hour Firm looks like:
Every week
A new Claude Skill drops inside Premium. Pre-built AI workflows for the tasks that eat your time. Proposal chasing, client onboarding, meeting prep, billing follow-ups. You install it. It runs.
Every month
Firm Fix. A live working session where we take one broken thing in your firm and fix it. Not discuss it. Fix it. One engine. One session. Compounding over time.
Ongoing
the community is where you bring the real questions. The ones you can't ask your team. The pricing call you're not sure how to handle. The client relationship that's quietly draining the firm. Firm owners who are further along the same path... and honest about what actually worked.
VIP members get all of that plus a weekly group implementation call, direct async access to me, a pre-built GHL sub-account, and a custom AI Agent built specifically for their firm.
What's inside The 20-Hour Firm... and what it would cost you to buy it all separately:
Standard ... $27USD/month
Business Dashboard HQ software ... $27/month standalone
Full book library, 9 books ... $81 standalone value
Audio series ... over $300 standalone value
30-Day Reset video challenge ... $97 standalone value
Total standalone value: $505+
You pay: $27USD/month
Premium ... $97USD/month
Everything in Standard, plus:
Business Dashboard HQ AI tools upgrade ... $97/month standalone
Claude Skills weekly drops ... $97/month standalone
Monthly Firm Fix live session ... $97/month standalone
Focus Engine System ... $497 standalone value
Lead Engine System ... $997 standalone value
Additional standalone value: $2,688+/month
Total value: $3,193+
You pay: $97USD/month
VIP ... $297USD/month
Everything in Premium, plus:
20HourOS software ... $297/month standalone
Custom CRM ... $97/month standalone
Custom Firm AI Agent ... $297/month standalone
Weekly live implementation sessions ... $397/month standalone
Additional standalone value: $1,088+/month
Total value: $4,281+
You pay: $297USD/month
Founding member pricing locks in forever. The price goes up. Your rate doesn't.
1. Your Lead System… Built by Bots
AI-powered tools that build your system with you, step by step:
Nail your ideal client messaging
Build your $9 book and validate your market
Write conversion-ready ads and hyper offers
Map your 90-day growth plan
All pre-loaded with expert prompts, so you're never starting from scratch.
2. Plug-and-Play Templates + Automation Recipes
We give you the structure so you can implement fast:
Done-for-you email + ad templates
AI visuals + lead magnet swipe files
Automation recipes pre-loaded in your GHL sub-account
Copy + strategy AI prompts ready to drop in
Which Tier is Right For You?
Start with Standard if... you want to understand the 7-engine framework and find which engine is holding your firm back.
Choose Premium if... you know something needs to change and you're ready to start building the systems. The weekly Claude Skills drops and monthly Firm Fix sessions are where the real work happens.
Choose VIP if... you want implementation support alongside you. Weekly calls, async access, a pre-built GHL system and a custom AI Agent built for your firm.
PLUS, YOU ALSO GET
Amazing Bonuses When You Join Today
Winning Audience Bundle
Steal my curated list of top-performing cold traffic audiences - broken down by niche.
I’ve tested, refined, and used these to bring in thousands of leads across multiple markets.
→ Use them to launch faster without wasting ad budget guessing who to target.
Lead System BOT Suite
Think of these as your done-with-you AI co-builders. You’ll get 1-click bots to help you:
- Nail your ideal client
- Map your offer + value ladder
- Craft a lead magnet that actually converts
- Write your ad copy + Hyper Offers
No blank docs. Just smart prompts that generate the right assets fast.
The PLAYBOOK Library
You’ll also get access to our growing bank of implementation playbooks inside the community.
→ Real tools. Real use cases. No fluff. Just the actual docs, walkthroughs, and templates that help you build faster.
LIMITED BONUS: Private 1:1 Strategy Call with Alycia
Lock in your spot now and receive a personal call with me to diagnose your lead engine, map your next growth move, and tailor your 90-day plan.
→ This is your direct strategy injection... available only for action takers.
Install the clean, leveraged lead system your business actually needs without becoming a full-time marketer.
What's included:
Access to the Expert Framework (Value $997)
Extract your IP, structure your methodology, and package what you know into a clear, teachable framework. This is the foundation everything else is built on.
The AI Book Builder (Value $997) Write and publish your $9 book fast... with AI doing the heavy lifting. This is the mechanism that validates your market and funds your ads before you build anything bigger.
7 Custom Lead Bots (Value $997)
Your personal co-builders for your offer, email sequence, lead magnet, ad copy, and more. Just plug in your answers and they do the heavy lifting.
Access to the Funnel Blueprint (Value $997) My exact funnel architecture... order bump, one-time offer, automated email sequence... pre-built and ready to customise. You're not starting from scratch and you're not guessing what goes where.
The GoHighLevel Sub-Account - Your CRM + Funnel Blueprint (Value $497) A pre-built GHL sub-account with your funnel, automations, and email sequences already loaded. Already on GHL? Import the snapshot straight in. Either way... live faster, without the tech headache.
Business HQ (Value $147) The operating system you'll use to run your business going forward. Mission, 90-day plan, weekly execution, and standards — all in one place. Included from day one and built to keep running long after the 12 weeks are done.
Accelerate AI Mentor An AI advisor built around your specific build. Every decision, every phase, every asset you've created... it has the context. Ask it anything, anytime. It's not giving generic advice. It knows your business.
Playbook Library (Value: $497)
Access my growing library of done-for-you marketing playbooks, from nurture sequences to sales pages to ad templates.
Winning Audiences Vault (Value: $997)
Tested, proven targeting lists for cold traffic curated by niche and performance.
Use them to shortcut your setup and reach the right people faster.
Progress Journal + Community (Value: $997)
Your async feedback thread = private, on-demand strategy support from me.
Plus a focused, fluff-free community of fellow experts.
1 x Weekly Live Q&A Call with Alycia (Value: $997)
Show up, ask questions, get feedback and move. Second call added for timezone support.
LIMITED BONUS: 1:1 Strategy Call with Alycia (Value: $497)
Lock in your spot now and get a private call to map your growth plan and optimize your lead system from Day 1.
$8,617 Total Value
$75USD per week x 12 weeks
PAY IN FULL OPTION AVAILABLE
This Is For You If...
You own an accounting firm and you're the one holding it together
You're billing well but working hours that stopped making sense a long time ago
You've tried delegation, productivity tools, hiring... and something still routes back to you
You want a system, not someone telling you to believe in yourself more
You're willing to implement, not just read about it
This Is Not For You If...
You're starting from scratch with no existing firm or clients
You want someone to do it all for you
You're looking for a motivational community
You know what needs to change but you're not ready to actually change it
What accounting firm owners said after the 20-Hour Blueprint
"Found it hard to think of what an ideal 20-hour week would look like... A second thought was how would you use the hours you get back? This rattled me more. It challenged me to think about how do I have a better life."
Peter, Accounting Firm Owner
"I need to focus on profit per hour so I don't end up an overworked underpaid bookkeeper rather than a high end accountant and business advisor."
Stuart, Accounting Firm Owner
Install the clean, leveraged lead system your business actually needs without becoming a full-time marketer.
What's included:
Access to the Expert Framework (Value $997)
Extract your IP, structure your methodology, and package what you know into a clear, teachable framework. This is the foundation everything else is built on.
The AI Book Builder (Value $997) Write and publish your $9 book fast... with AI doing the heavy lifting. This is the mechanism that validates your market and funds your ads before you build anything bigger.
7 Custom Lead Bots (Value $997)
Your personal co-builders for your offer, email sequence, lead magnet, ad copy, and more. Just plug in your answers and they do the heavy lifting.
Access to the Funnel Blueprint (Value $997) My exact funnel architecture... order bump, one-time offer, automated email sequence... pre-built and ready to customise. You're not starting from scratch and you're not guessing what goes where.
The GoHighLevel Sub-Account - Your CRM + Funnel Blueprint (Value $497) A pre-built GHL sub-account with your funnel, automations, and email sequences already loaded. Already on GHL? Import the snapshot straight in. Either way... live faster, without the tech headache.
Business HQ (Value $147) The operating system you'll use to run your business going forward. Mission, 90-day plan, weekly execution, and standards — all in one place. Included from day one and built to keep running long after the 12 weeks are done.
Accelerate AI Mentor An AI advisor built around your specific build. Every decision, every phase, every asset you've created... it has the context. Ask it anything, anytime. It's not giving generic advice. It knows your business.
Playbook Library (Value: $497)
Access my growing library of done-for-you marketing playbooks, from nurture sequences to sales pages to ad templates.
Winning Audiences Vault (Value: $997)
Tested, proven targeting lists for cold traffic curated by niche and performance.
Use them to shortcut your setup and reach the right people faster.
Progress Journal + Community (Value: $997)
Your async feedback thread = private, on-demand strategy support from me.
Plus a focused, fluff-free community of fellow experts.
1 x Weekly Live Q&A Call with Alycia (Value: $997)
Show up, ask questions, get feedback and move. Second call added for timezone support.
LIMITED BONUS: 1:1 Strategy Call with Alycia (Value: $497)
Lock in your spot now and get a private call to map your growth plan and optimize your lead system from Day 1.
$8,617 Total Value
$75USD per week x 12 weeks
PAY IN FULL OPTION AVAILABLE
THE 12 WEEK COMMITMENT GUARANTEE
How it works
Let’s keep it simple:
Accelerate is a 12-week commitment.
If you’re in, you’re all in... because the results only come when the system is fully installed.
This isn’t a subscription you can dip in and out of.
It’s a complete, guided build designed to replace guesswork with a system that runs without you.
WHAT TO EXPECT
✅ A clear, proven path to install your book funnel and lead engine in 12 weeks.
✅ Tools and templates that simplify every step... no funnels, content grind, or VA required.
✅ Real-time strategic support so you never stall out.
✅ Weekly momentum that keeps you focused, not overwhelmed.
✅ A pre-sold, validated offer with real clients and real cash before you've built a single module.
WHAT NOT TO EXPECT
🚫 Someone to chase you for progress.
🚫 Results without the (strategic) work.
🚫 Surface-level hacks or "manifest it" advice.
This isn't a course... it's a build.
You bring the follow-through.
I bring the system, strategy, and support to make it work.
If you’re ready to commit 12 focused weeks to install a lead engine that runs itself... without burning yourself out to do it... this is where you do it.
Can this really work for your business?
Here’s what happened in one of my own campaigns:
📅 36 booked calls landed in my calendar... in just 21 days.
➕ 203 new leads joined my list, already interested in the offer.
👋 All from cold traffic. People who had never heard of me before.
⚙️ All fully automated... thanks to a simple funnel and Facebook ads.
My calendar filled so fast, I had to turn the ads off.
Not because they weren’t working… but because they were.
And if you’ve got a solid offer and the drive to implement this system can work for you too.
The book funnel I teach inside Accelerate?
I run it myself.
Over the last year I've sold over 1,000 copies of a $9 book.
$16,868 in total revenue. 1.54x return on ad spend.
One funnel by itself was $8K profit over 3 months.
Average cart value of $33 from a $9 front end.
Nearly half the people who hit the checkout page bought. 27% took the order bump. And the system ran without me touching it daily.
That's the mechanism. A $9 book that funds its own ads, builds a list of buyers, and generates revenue before a single discovery call.
What you're building inside Accelerate is the same thing... for your expertise, your niche, your offer.
Still On The Fence?
It’s Probably Not the $75 USD per week Holding You Back…
Let’s be honest... it’s not really the price.
It’s that lingering question:
“But will this actually work… for me?”
I get it. I’ve been there too.
About six years ago, I was completely disillusioned with content marketing. It felt like unless you’d jumped in early and posted every day for years… it was too late.
And when you need clients now, a slow-burn content strategy just isn’t going to cut it.
I started paying attention to the ads I was clicking on. I realized... maybe Facebook ads were the answer.
But I was terrified.
I’d already wasted money on courses that overpromised and under-delivered.
And now I was looking at another one… $997.
The voice in my head said: “Here we go again.”
But something in me knew…
This was the missing piece.
So I did it.
I devoured the whole thing in a weekend... and that Monday, I launched my first lead magnet ad.
📈 My list grew from 150 to 1,000… fast.
And my business? It finally had a lead engine.
So if you’re hesitating, waiting for the “perfect time”…
Consider this your permission slip.
Because the truth is:
You don’t need another year of posting into the void.
You need a system. And Accelerate will help you build it... step by step.
Are you in?
Install the clean, leveraged lead system your business actually needs without becoming a full-time marketer.
What's included:
Access to the Expert Framework (Value $997)
Extract your IP, structure your methodology, and package what you know into a clear, teachable framework. This is the foundation everything else is built on.
The AI Book Builder (Value $997) Write and publish your $9 book fast... with AI doing the heavy lifting. This is the mechanism that validates your market and funds your ads before you build anything bigger.
7 Custom Lead Bots (Value $997)
Your personal co-builders for your offer, email sequence, lead magnet, ad copy, and more. Just plug in your answers and they do the heavy lifting.
Access to the Funnel Blueprint (Value $997) My exact funnel architecture... order bump, one-time offer, automated email sequence... pre-built and ready to customise. You're not starting from scratch and you're not guessing what goes where.
The GoHighLevel Sub-Account - Your CRM + Funnel Blueprint (Value $497) A pre-built GHL sub-account with your funnel, automations, and email sequences already loaded. Already on GHL? Import the snapshot straight in. Either way... live faster, without the tech headache.
Business HQ (Value $147) The operating system you'll use to run your business going forward. Mission, 90-day plan, weekly execution, and standards — all in one place. Included from day one and built to keep running long after the 12 weeks are done.
Accelerate AI Mentor An AI advisor built around your specific build. Every decision, every phase, every asset you've created... it has the context. Ask it anything, anytime. It's not giving generic advice. It knows your business.
Playbook Library (Value: $497)
Access my growing library of done-for-you marketing playbooks, from nurture sequences to sales pages to ad templates.
Winning Audiences Vault (Value: $997)
Tested, proven targeting lists for cold traffic curated by niche and performance.
Use them to shortcut your setup and reach the right people faster.
Progress Journal + Community (Value: $997)
Your async feedback thread = private, on-demand strategy support from me.
Plus a focused, fluff-free community of fellow experts.
1 x Weekly Live Q&A Call with Alycia (Value: $997)
Show up, ask questions, get feedback and move. Second call added for timezone support.
LIMITED BONUS: 1:1 Strategy Call with Alycia (Value: $497)
Lock in your spot now and get a private call to map your growth plan and optimize your lead system from Day 1.
$8,617 Total Value
$75USD per week x 12 weeks
PAY IN FULL OPTION AVAILABLE
STILL NOT SURE IF THIS IS FOR YOU?
Frequently Asked Questions
Q: Is there a free trial?
A: No. The community is paid from day one. The people who join are here to implement, not browse.
Q: Can I cancel any time?
A: Yes. No contracts, no lock-in. Cancel any time.
Q: What's the refund policy?
A: No-questions-asked refund within 14 days.
Q: What's the difference between Standard and Premium?
A: Standard gives you the diagnostic layer... the framework, the books, the audio, BDHQ to track the engines. Premium adds the build layer... Claude Skills dropping weekly, AI marketing tools inside BDHQ, and monthly Firm Fix live sessions.
Q: What's the difference between Premium and VIP?
A: Premium is self-directed with community support. VIP adds the full 20HourOS, weekly group implementation calls, direct async support, a pre-built GHL sub-account and an AI Agent built specifically for your firm.
Q: What happens if I leave the membership after the work is done? Do I keep access to the GHL tools and systems?
A: If you leave the membership you lose access to the trainings, community and support. The tools can continue as standalones if you want to keep them running independently.
Ongoing standalone pricing outside the membership:
GHL sub-account ... $97 USD/month
20HourOS ... $97 USD/month
BDHQ ... $27 USD/month
AI Agent ... $297 USD/month
So you're not locked in forever. But when you look at the numbers... VIP at $297/month includes all of that plus weekly calls, async support and the full community. The standalone cost of just the tools alone is $518 USD/month.
Q: How long does the CRM (GHL) build take?
A: 2-4 week turnaround from when we start.
Q: What about in-person events?
A: As retreats are added to the calendar, VIP members get first access and VIP pricing. Currently planned for next year somewhere in Europe.
Q: How much time does this take?
A: Start with the Engine Diagnostic and the 20 Hour Blueprint Audio series. Most members spend 30-60 minutes a week inside the community and implement as they go. The community is built for people working toward fewer hours, not more.
Q: I've tried systems before and nothing stuck
A: Because most systems aren't built for accounting firms. The 7-Engine Framework diagnoses what's actually broken in your specific firm before you start implementing anything. You fix the right thing... not just the most obvious thing.
Q: Is this coaching?
A: Standard and Premium are self-directed with community support. VIP includes weekly group calls and direct async access to me.
Q: What if I want someone to actually build it for me?
A: Full implementation installs are available for a small number of VIP members as an add-on. If you join VIP and decide you want the system built out for you rather than alongside you, just ask. We take on a limited number each quarter so the quality stays high and my hours stay manageable... that's the whole point of this.
Q: Got a question not answered here?
A: Send me a message on whats App here and I'll answer: https://wa.me/message/DEDQNT65MO7EP1
Founding member pricing is available now.
Standard locks in at $27USD/month forever.
Premium at $97USD/month.
VIP at $297USD/month.
Once the founding member phase closes, pricing increases.
There's no date on when that happens... but it won't stay open indefinitely.
If you've read this far, you already know whether this is for you.
Your firm should work around your life. Not the other way around.
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